PROJECT NAME

NY Writers Coalition Inc.

WEBSITE
DURATION
15 days
platform
WordPress
TOOLS & SERVICES
UI & UX
Design
Development
Event Management
Donation System
ny writers coalition

Project Scope

  • Improve overall aesthetic and user experience and to make the site more engaging
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Establish SEO foundations for future growth and leverage organic traffic
  • Implement a fully responsive solution backed by WordPress CMS

Challenges

NY Writers Coalition Inc. (NYWC) is one of the largest community-based creative writing programs in the world. When the organization came to us about redesigning their outdated website, a big part of that project would be improving the user experience of their workshop database.

With the growing demand for their services, they needed a website that could effectively highlight the other services. Although the current website addressed each service, it lacked the information and navigation parents and students needed to find the best resources for them.

Solutions

The content for NY Writers Inc. was much different from the other association websites. It was not only about mentioning its services or products but was about explaining the process in a clear way and letting the visitors know how they work. Even after creating a proper plan we needed to make many changes while executing it, to create a perfect website.

Final Results

The new NY Writers Coalition website is a much focused, welcoming user experience, with clear paths to find critical workshops, resources and in-person community events.

Whether the visitor is looking for writers, workshops or to make a donation, the new site structure and navigation make it smooth and seamless. The enhanced imagery contributes to the online authenticity and credibility of this trusted organization.

The deeper and better-optimized content experience provides more of the organization’s story while giving them an SEO boost.

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