Your local business website is the foundation of your digital marketing effort.

It serves as your brand ambassador and promotes your business 24/7. To grow your business in today’s world, your business website needs to be able to attract your target market, gain their trust, covert them and most importantly keep them coming back for more.

Your website should not just serve as an informational tool, it should help drive your business goals, and if it isn’t it’s time to go back to the drawing board. We have pulled together some of the great ways DigitalChores, a Lafayette Web Development agency can help you improve and create a website that works for your local business.

Optimize Your Website for Lafayette SEO

Do you want your customers to find you on Google and other search engines? Search Engine Optimization (SEO) is your friend and the key to helping you reach your digital goals. Just think about it, if your customers cannot find your website, how can you attract or sell to them? This is where SEO comes into play. Adding SEO to your local website goes beyond simply creating blog content and stuffing it with keywords and hoping the search engine bots can pick up on it. SEO starts from the creating of your website with on-site SEO and off-site SEO.

You may be wondering what web design has to do with SEO, the simple answer is EVERYTHING!

Just as there is on-site and off-site SEO, there is also technical SEO.

Your website has to be accessible on all mobile devices because more than half of all website visits around the world were through a mobile device. That is only one piece of the puzzle, your website should be structured in a way that makes sense and easier for the search engines to crawl and access your data. Is your robots.txt file blocking access to certain pages? Is HTML code throwing out errors? What about the speed of your website? This and many more as some of the answers your web design should be able to answer.

DigitalChores’s Lafayette SEO services can help you optimize your small business website so you are setting yourself up for online success. From planning, web design through web development, we always make sure your website is being developed to follow best SEO practices, and not only that, we implement local SEO so you can take advantage of the power of local searches in the Lafayette area.

Make User Experience A Priority

How does your website make your customers feel? How easy is it to navigate your website?

Can your customers easily find the information they are looking for on your website in less than 3 clicks?

Our Lafayette Web Development Agency leverage top of line tools, software, and applications that helps to improve the speed of your local business website, record user behavior so you can understand what exactly people are doing on your website, clear navigation for easy access to information, and implement designs that are appealing to your target audience.

As with anything, when people have a great experience with your website, they are likely to stick around a long time, come back, convert into a paying customer and share the good news about your business with their friends and family.

Your Website Design Is Important

Web design goes beyond the look of your website. Your Lafayette business website should be easy to understand and navigate. Make sure the text is clear and easy to read and use images to break the site into different sections. A good web design makes it easy for people to find a specific item, for example, a product they are interested in buying.

Seriously, it’s 2020, so your web design should reflect the times and not look like you are still stuck in the 1990s.

With more and more people relying on mobile devices your website needs to work effectively across all platforms. Failing to design your website to work with smartphones will guarantee lost sales revenue for sure. Too many colors can be distracting and advertisements that pop-up regularly along the side of the content can frustrate users. You want to keep your website as simple and sleek as possible for the ultimate user experience. After all, you want to make a great first impression.

DigitalChores offers Web Design services Lafayette small businesses can rely on to make a great first impression. We will create a professional small business website design that simply works.

Create Engaging Content

You have to give people in the Lafayette area a compelling reason why they should visit your website over your competitors. Doing so greatly increase the chance of your visitors becoming a customer in the process. If you are not doing so already, consider adding original content that is related to the products and the lifestyle associated with your particular business.

Original content positions you as a thought leader in your industry and sets you apart from the local competition.

Lafayette Web Development agency, DigitalChores, for example, has this blog, which features original content that is extremely relevant to the company’s small business web development niche. Content not only generates interest amongst the users, but it also helps people searching the internet to find your business. Engaging content is increasingly a critical component of search engine optimization (SEO) – the better your content is, the greater chance a potential customer will discover it during an Internet search.

We recommend, establishing a content marketing strategy for your Lafayette small business to help you accomplish the mission of providing engaging content. Hiring dedicated writers who understand your business and marketing niche is critical, too. However, for businesses that lack the resources for a full-time writing staff, leveraging more economical freelance writers may be an option as well.

Keep It Fresh

Let’s face it, we all hate it when we visit a website that is not responsive to our mobile device. We quickly jump out and go to the next website, as a business owner don’t let that be you!

One of the sure ways to kill your online presence is to let your website become outdated.

Users want to have a unique experience each time that they visit. Ensure that you provide original, fresh content on a routine basis, preferably daily.

If you own an e-commerce site, ensure your page is set up to showcase new items over time, or even with each page load. If you are wisely enabling user-generated content, which is a great way to keep your site fresh, the website should cycle through new videos, pictures, or other postings on a routine basis as well.

Similarly, your “about us” page should be updated routinely as well; make sure it reflects any changes in you or your business. Finally, consider adjusting your page layouts or even your logos from time to time, especially when sales or interest in your brand have been flat for a considerable amount of time.

Companies like Google, Apple, and Facebook have made major style changes over the years, usually to great fanfare. Follow their lead, and make sure that your website is not static for too long.