In the modern world that we are in, it is essential to not only have an updated but a modern website – after all, it is the face of your organization. Potential patients will most likely encounter your website before they walk through your front doors.
This is why it is imperative to redesign your FQHC website if you have a website that is more than 5 years old.
From our experience, most FQHC websites are outdated because they do not have a dedicated staff to manage the website and it can be quite costly to the organization.
If you are thinking about redesigning your FQHC website, here are a few reasons why you should move forward with your idea.
Your FQHC website is not mobile-friendly (responsive)
A mobile-friendly or technical term – responsive is a website that will adjust to the device it is being viewed on, mostly desktop, tablet, and mobile. A responsive website provides a better user experience to your website visitors. Since, most users visit websites on their mobile devices, if your website is not responsive, this should be your #1 reason to redesign your FQHC website. And by the way, if your website is not mobile-friendly, Google and other search engines will penalize your website and limit your organic reach when patients are searching for your care services.
It’s hard to find information on your website
Does it take more than 3-clicks for patients to find information on your website? Can users actually find the information they are looking for? As a care provider, your patient’s needs should be your utmost priority. How easy is your website navigation? Is the structure clear to the average user? According to industry research, 67% of mobile users will leave a mobile site due to poor navigation. A successful mobile site should help your patients and the community easily find information.
Need a modern look
Does your website look like it was created in the 1990s? It’s time to redesign your FQHC website. A modern website will increase your organization’s trust and credibility. We recommend incorporating photos, and videos that show people (patients, providers, and other employees) interacting with your organization. Not only will this humanize your FQHC website, but it will also help potential patients feel at ease and see themselves in the website visuals.
When modernizing your website, you should focus on creating a website that attracts your care population. Do you serve a more elderly population? Or a predominantly Hispanic community? Your imagery and messaging should reflect that.
You do not have better SEO results
Your website is not really set up for people to be able to find it online. Search Engine Optimization is very critical if you want to improve your organic search rankings and drive traffic to your website. SEO best practices change too quickly so if your website is still using strategies from more than 5 years ago, you may be hurting your site traffic.
Redesigning your website gives you the ability to implement new and effective SEO strategies that will help improve your website search rankings and increase your chances of being seen by your target population.
You do not have better website security
Cyber security threats are on the rise and continue to pose a major risk for FQHC websites. If you have an old website, you may not have the most up-to-date web security to protect your patients and the community from these online threats. A website redesign will include installing a new SSL certificate that uses advanced security threats to protect your users.
You cannot easily update your website content
Content is king in the online world. Content can set you apart from other FQHCs in your town and help educate potential patients in the community. The ability to update and add new content to your website is crucial. You can easily accomplish this in a robust modern content management system (CMS) like WordPress.
Partner with DigitalChores to redesign your FQHC website
When you are ready to find a relevant partner to help redesign your FQHC website, we would be happy to help you plan, strategize, and create a website your organization and the community would love to visit. Our team of experienced WordPress developers has been designing incredible FQHC websites over the years. Some of our proud FQHC websites include HarvardStreet, Charles River Community Health, and Westside Family Health Center.