UI & UX
- Drive website visitors to book consultations through content strategy and UX design
- Ensure site architecture and navigation enable easy browsing and a frictionless experience
- Build trust and authority through an effective content strategy and brand storytelling
- Implement a fully responsive solution backed by WordPress CMS
The organization is new in their industry with no digital presence and brand identity. Their vision was to launch a content driven website that can quickly become authoritative in the career prep industry. ProgressPilot needed the DigitalChores team to build it.
The new ProgressPilot website is a resource for new job seekers and job transitioners to find the tools and tips needed to advance their careers. An effective content strategy was the driving force behind the site structure.
Our goal was to create an engaging user experience that helps visitors discover and move seamlessly between related content, driving toward conversions – booking a consultation, and service sign-ups.
The completed website is a personal, engaging platform for ProgressPilot to showcase their expertise. The WordPress CMS makes it easy to deliver a steady stream of career growth tools and advice for potential clients, including gated content for lead generation. The e-commerce area provides a seamless and distraction-free checkout process for users to sign up for their service.
The site design feels modern, vivid, and refreshing, and is unified around their brand story.