In today’s digital world, a poorly designed website means losing money to your competition.
A newly redesigned website using modern website design principles lifts your brand identity and gives you the opportunity to sell to your customers.
Something as simple as doing away with all those multiple sliders on your homepage can help you stay ahead of your competitors. DigitalChores is ever ready to partner up with your local small business in Lafayette to give you a renewed identity and a fresh online look.
It’s not just about the colors, look and feel of your website, but it’s all about creating amazing user experiences for your customers.
With the rapid changes in web design technology, your small business website should be updated every 3 years. So ask yourself the question, when was the last time you updated your website? The reality is an old website will not encourage your customers to buy from you or will they recommend your business to friends and family.
A fresh, modern website redesign on the other hand will attract the people you care about and gives your business the chance to make a sale, by converting your website traffic into loyal paying customers.
Remember, your website is the first point of contact for your customers, so make your first impression count!
There are many factors that can affect the speed of your website. What type of hosting (server) are you using? Do you have really big images loading on your website? How about videos?
If you are using WordPress, has your web developer optimized your website to reduce the number of Javascript and CSS files loading per page? These and many more factors are what contribute to a slow website.
No one likes a slow website so don’t be that business that keeps driving your customers aways to your competitors.
How does your website look to your customer on their smartphone? From research, we know that over 50% of website visits around the world happen via a mobile device. This means that creating a mobile-friendly website for your business is a MUST!
If you are not accessible on mobile you do not exist to your customers.
At DigitalChores, we are experts in creating responsive websites, that makes sure your website can adapt to any mobile device, not just smartphones but tablets as well.
Your website should work the way it is intended to. Who exactly are you designing the website for? Have you factored in certain key behaviors of your target market? If you have not, then it is time to start thinking about redesigning your website.
Can your website visitors get to everything that they need in 3 clicks or less? Is your navigation clear to the user? Do you have effective call to actions? If any of these have not been accounted for in your small business website, you are losing money to your competition.
At DigitalChores, improving your website’s user experience (UX) and customer satisfaction is the number one priority of our website redesign service. Do not make the mistake of neglecting your websites usability to your potential customer.
You should not give your customers extra work of having to chase you and spend too much time figuring out how to get in contact with your business. Make it very easy to be engaged, at the minimum you should have your phone number, email, social media links, and a simple contact form.
From an SEO perspective, embedding a Google Maps on your website is a great way to let Google know you exist especially if you are a local business.
If the footer of your page doesn’t allow space to add your contact information, ensure your contact page has all the details.
If you do not tell your website visitors what exactly you want them to do after visiting your website, then guess what? They will not do ANYTHING! Are your product and services clearly communicated on your website? Do you want visitors to join your mailing lists, download documents, follow you on social media or call your phone?
Tell them exactly that and make sure you have this ask/call-to-action on every page on your website.
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