PROJECT
DURATION
60 Days
PLATFORM
WordPress
Haenley Pierre is a Haitian-American artist who seeks to build unity around themes of Hope, Faith, Love, Self-love, Celebrating Success, Growth journeys, Nostalgia & Remembrance. Haenley works in both oil painting & digital illustrations and in both mediums, she enjoys capturing facial expressions.
The main scope was to develop a new website to shows her artistic talent, and easy to navigate. To have an online store that fully integrates with social media (Facebook and Instagram).
From a technical standpoint, the website has a very complex design that has to be mobile responsive.
It was an honor working on this project together with Haenley – as an artist and you would imagine, she spearheaded the design direction like a boss! As she is located in New Jersey and we are in Lafayette, Louisiana, the project was delivered 100% remotely.
The testing was very well organized to allow Haenley’s team ample time to review designs and development. Our goal was to combine a smooth shopping experience with enhanced brand storytelling to highlight their passion, talent, dedication to quality, and the science behind the artwork.
Visitors need to be able to easily contact the art studio, explore completed artwork, and find and purchase artwork.
The new HP website is a strong digital asset, driving leads and conversions through intuitive navigation and filtered product searching. The end result is something both the client and us are very proud of. Thanks to the clean code quality and its modern design, the website needs very little maintenance and the design does not need a retouch anytime soon!
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