PROJECT

My Extra Eye

VISIT WEBSITE

DURATION

15 Days

PLATFORM

WordPress

What we did
Content Strategy
UI & UX
Design
WooCommerce
Development
myextraeye camera

Project Scope

My Extra Eye is a New York-based technology start-up with a mission is to create quality and durable personal security electronic products for everyday use. As a new product, they needed a website that matched their scope and could facilitate e-commerce and marketing.

Challenges

When MyExtraEye contacted us, their website was hosted on Weebly and simply wasn’t helping them attract sales. Their site’s design was old, semi-responsive and the perfect opportunity for a website redesign.

But that was only part of the challenge…

The start-up was also interested in improving its search rankings and communicating its product so its purpose was easily understood by visitors without all technical jargon.

Solution

DigitalChores worked closely with the My Extra Eye team to design and develop:

  • Simple navigation system/ User-friendly sitemap
  • New global styles
  • Redesigned pages
  • Refreshed imagery
  • Clarify message that speaks directly to customers
  • Customized backend to manage inventory

Final Results

The newly-organized admin dashboard and content structure template make it easier for the My Extra Eye team to manage online orders, flexible page layouts make it very easy to manage the website.

  • Search impressions increased by 17%
  • The number of pages indexed increased by 85%

You are in good company here

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